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Power Of Digital Media

 Power of digital Marketing
The Internet has never been more important for businesses. We just witnessed one of the least experienced candidates become president of the most powerful nation in the world. Donald Trump bucked a 227-year trend by being elected with zero political or military experience. So what happened?
There are of course many theories, but one interesting factor was the role of digital communication. The Trump campaign spent much less on traditional advertising than Hillary and focused on both Facebook and Twitter. They ran extensive A/B testing for each strategic piece of content they published and quickly worked out what people wanted to read. [3] They reached millions of Americans from every corner of the country, many of whom do not read newspapers and rely on Facebook for their primary source of information.
What can we learn? It is clear that as the consumer world moves online the most successful companies will be masters of social media and digital communications. What is reality? Many people ask this question, and some people never question what is right in front of their eyes. So, for instance, if you read Facebook comments each day and the ‘news’ tells one repeated story, this will quickly become your reality, your narrative. And after a while, your opinion will become resistant to change. That’s exactly what Trump’s campaign did, and e-commerce businesses can learn a lot from this approach.
Can social media be dangerous?
Recently a trend has emerged, for taking selfie pictures in dangerous places, putting the life of the budding photographer at risk. Many aspiring selfie artists have fallen in front of buses, off the side of cliffs, from skyscrapers, and roller coasters all in an attempt to get the perfect selfie and perhaps a few likes and new followers. Psychologists describe this phenomenon as a self-gratification mechanism, as users glean validation from their photos in the virtual world. 
 demographics
When it comes to shopping online, it is mostly the 18-35 year age group that are the most active. [5] This is the generation that grew up with smartphones, and for them shopping online is just as natural as going to a physical store. There remains a significant gender imbalance with men being 70 percent of the total online visitors. Interestingly, when it comes to conversions or purchasing something men and women are equal. This is in stark contrast to the traditional shopping behaviors.
The internet is speeding up
Technology is also improving, and it was reported in July that Pakistan’s average internet speed increased by 150 percent. [6] The average speed has reached 2.5mbps. Nevertheless, Pakistan lags behind when it comes to the broad accessibility of good web services. Just 4.8 percent of all users have access to 4mbps broadband in comparison to 78 percent globally. [7]
Cyber-crime bill

In August the government passed a cyber crime bill that can imprison people for up to three years with a Rs 1 million fine for unauthorized access to critical infrastructure. The bill has been met with a negative reaction from journalists and business owners who think the bill may be leveraged to target journalists’ sources and whistle blowers. It also opens up the possibility for more surveillance than is set out in the Fair Trial Act 2013. Opponents of the bill comment that it will restrict freedom of expression and access to information and that its ambiguity leaves it open for agencies and the government bodies to abuse their power.

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